About Us

Where Four Generations of Heritage Meet Global Innovation

Welcome to Zhejiang Shunpu Arts & Crafts Co., Ltd. For over eight decades, our name has been synonymous with exceptional craftsmanship, unparalleled quality, and a deep-rooted passion for accessories. What began in 1939 as a small family trading company has grown into a world-leading manufacturer of premium hats, bags, and matching sets. Today, we proudly blend the time-honored techniques of our ancestors with modern manufacturing excellence to serve the world's most demanding brands.

Our Story: A Legacy of Craftsmanship

Our journey is a testament to the power of family dedication. Passing down our skills through four generations of the Chen family, we have never lost sight of what matters most: creating beautiful products that stand the test of time.
Our expertise is so deeply respected that our traditional straw hat weaving techniques have been officially recognized as the Intangible Cultural Heritage of Zhejiang Province. We are also honored to be a drafting committee member for the national straw hat industry standard, constantly pushing the boundaries of quality and design.

The Shunpu Advantage: Unmatched Scale and Uncompromising Quality

What truly sets us apart in the global market is our absolute control over the supply chain.

The Only Factory with Its Own Raw Materials: We are the only hat and bag manufacturer globally that owns its raw material production factory. By controlling the process from the very source, we guarantee superior texture, durability, and color consistency that third-party suppliers simply cannot match.

Massive Production Capacity: Operating from an 80,000-square-meter facility with over 500 dedicated employees, we possess an annual production capacity of 6,000,000 pieces and can load over 100 containers simultaneously. We have the scale to handle massive global orders without ever compromising on detail.

Trusted by Global Giants

When you partner with Shunpu, you are in excellent company. We have spent over 20 years working alongside the world's most prestigious retail partners, including Walmart, H&M, Zara, Marks & Spencer, Next, and UNIQLO. We fully understand the stringent compliance, ethical, and quality requirements of international brands. With our comprehensive suite of certifications—including ISO9001, BSCI, SEDEX, FSC, and SA8000—we ensure a seamless, worry-free sourcing experience.

Our Comprehensive Product Line

Whether you are looking for a sun-drenched Panama hat, a cozy winter wool cap, a playful kids' novelty hat, a spacious beach tote, or perfectly coordinated matching hat and bag sets, our collections cater to every lifestyle and demographic. We combine seasonal trend forecasting with flexible OEM/ODM customization, allowing us to bring your unique brand vision to life with speed and precision.

Our Commitment to a Better Future

Success is not just about production volume; it is about our impact on the world. We are deeply committed to sustainable manufacturing, utilizing eco-friendly paper straw, reducing waste, and conserving energy. We believe in ethical production, ensuring a safe, fair, and empowering workplace for our 500+ employees who make the Shunpu magic happen every day.

Experience the perfect blend of heritage and innovation. Discover the Shunpu difference today.