Organizations

Driven by People, Powered by Structure

At Shunpu, we believe that great products are the result of great people and a robust organizational structure. Since our founding in 1939, our company has evolved from a small family trading business into a world-leading hat and bag manufacturer. Today, led by the fourth generation of the Chen family, our organization blends the time-honored values of a family business—integrity, dedication, and craftsmanship—with the dynamic, efficient operations of a modern global enterprise.

Leadership & Heritage: Four Generations of Dedication

Our organizational strength is rooted in a legacy of visionary leadership.

1939: Mr. Chen Ji Shun founded the Gao Long trading company.

1986: Mr. Chen Gen Tu established the Gao Long knit work factory.

2008 - Present: Mr. Chen Jun Biao took over the management of Shunpu, steering the company into a new era of global expansion.
Under this continuous, stable leadership, our organization has never lost sight of its core mission: to craft exceptional headwear and bags while caring for our people and our planet.

Our Organizational Structure: From Concept to Delivery

To serve global giants like Walmart, H&M, and Zara with annual production exceeding 6,000,000 pieces, we rely on a highly integrated, cross-functional organizational structure. Our 500+ team members are organized into specialized departments that work seamlessly together:

R&D and Design Center: Comprising trend forecasters and innovative designers, this team ensures our collections always stay ahead of global fashion trends while honoring our Intangible Cultural Heritage of Zhejiang province.

Raw Material & Supply Chain Team: Because we operate the only factory globally with our own raw material production, this dedicated team controls the quality and inventory from the very source, eliminating third-party risks.

Production & Manufacturing Division: Operating within our 80,000-square-meter facility, this division utilizes advanced weaving, embroidery, and sewing technologies to ensure high-capacity output.

Strict Quality Assurance (QA) & Compliance: Independent of the production team, our QA department conducts rigorous, multi-stage inspections to uphold our ISO9001, BSCI, SEDEX, and FSC certifications.

Global Sales & Customer Success: A multilingual, dedicated team that understands the stringent requirements of international markets, ensuring smooth communication and reliable delivery for every client.

People First: Empowering Our Workforce

An organization is only as strong as its employees. We are deeply committed to creating a safe, fair, and inspiring workplace. Guided by our SA8000 and BSCI certifications, we invest heavily in employee welfare, skills training, and a healthy working environment. Many of our master weavers and managers have been with us for over a decade, passing down their skills to the next generation. This low turnover rate ensures unparalleled consistency and craftsmanship in every product we ship.

A Partnership You Can Rely On

When you work with Shunpu, you aren't just working with a factory; you are collaborating with a highly structured, deeply experienced, and financially stable organization. Our streamlined internal processes mean faster response times, reliable delivery schedules, and the flexibility to handle both massive volume orders and complex custom designs (OEM/ODM).

Experience the strength of our organization. Let’s build a lasting partnership together.